twitter new advertsing approach: Timely Tweets

From Twitter Blog, we got a new advertising model: Timely Tweets.

"we're introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click."

"We’ll be rolling out and testing this new offering over the next several weeks with a select group of partners, including Best Western, Dell, Gatorade, Groupon, HBO, JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s “50/50”, TNT and Virgin America among others — with more to come soon. During this phase, you may also see Promoted Tweets in your timeline from non-profit organizations you follow, including charity: water, Make-A-Wish Foundation, Room to Read, The American Red Cross and Water.org."

This strategy is really smart. There are several reasons:

1. Most people hate ads they are not interested in. But now users choose to follow the promoted tweets themselves, which will definitely reduce their dissatisfaction.

2. The tweets have few infulence to the timeline because they only appear once and people can remove easily.

3. Both ads from business and NGO will be combined together, thus people will smell less "commercial atmosphere".

Twitter used to promote ads by placing ads on the top of timeline. Many people regarded it as unuseful, unmeaningful, and invaluable things. This strategy got low achievements. I think the new strategy will have a better future. Well rounded free service plus commmercial ads can still generate customers' attention and interest. Google's success is a good example.

PS: sorry for the inconvenience that you have to read Chinese part, guys. I try several times, but still can not resolve the language problem. My language setting in dashboard is already English, but i don't know what to do.

PS2: I 've got a very ridiculous problem: each time i wana comment on your blogs, or even mine, i have to log in my account, and then type the letters, and then login again , type again, login again...it's an endless circle. I just can not comment on any post. Quite weird. I should have communicated with you guys more.